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Building brands, businesses, and ideas that create strategic value. From award-winning advertising and brand strategy to entrepreneurship, cognitive innovation, and creative exploration, Hazel Mehta’s journey reflects a relentless pursuit of ideas that inspire growth, connection, and change.
Entrepreneur. Strategist. Innovator. Writer.
Hazel J. Mehta
A Career Defined
By Creativity And Purpose
Hazel Mehta's professional journey spans advertising, entrepreneurship, brand building, and innovation.
As a creative strategist, business founder, and innovator, she has worked across industries, helping brands communicate with clarity, build stronger connections, and unlock new opportunities for growth.
Whether through award-winning campaigns, business ventures, or creative initiatives, one principle remains constant: the belief that great ideas have the power to shape how people view the world.
Three Defining Character
Hazel's career reflects the intersection of creativity, strategy, and entrepreneurship. Each chapter represents a distinct contribution to the worlds of advertising, business, and innovation.
01
Created award-WINNING campaigns, brand storytelling initiatives, digital strategy, and consumer engagement programmes for leading brands.
02
Founded and scaled a brand management company built to transform businesses globally through strategy, communication, digital growth, and long-term brand development.
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03
Building a cognitive wellness company that reimagines mental self-care through elevated rituals, purposeful habits, and thoughtfully gamified experiences.
Highlights at a glance
17+
International & National Award Nominations
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15+
Years Of Professional Experience
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3
Defining Career Chapters
Multiple
Industry Recognitions, Features & Contributions
Feature Work
Work That Created Impact
The Free Store – Fevicol
An award-winning campaign that redefined brand engagement by translating Fevicol’s iconic identity into an interactive real-world experience. It became Pidilite’s first digital case study and was widely recognised for its innovation, audience engagement, and cultural impact
The QWERTY Ink
A brand management company dedicated to helping businesses sharpen their positioning, strengthen communication, and accelerate growth through strategy-led storytelling, digital transformation, and long-term brand building.
IDBI Bank Campaigns
Insight-led campaigns that strengthened emotional brand recall through themes of trust, friendship, and football, featuring high-visibility collaborations with Nicolas Anelka and Ranbir Kapoor. The work introduced early interactive digital engagement in India through video-led participation and microsite-driven fan submissions, enabling users to share “friendship stories” and win match experiences, marking one of the early shifts from passive advertising to participatory brand engagement
CogZart
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A cognitive wellness and creative innovation venture focused on meaningful play, puzzles, and experiential learning designed to enhance engagement, problem-solving, and everyday mental stimulation.
Speaking & Professional Engagement
"Insights That Inspire Conversations"
Drawing from extensive experience across advertising, entrepreneurship, brand strategy, innovation, and creative leadership, Hazel regularly contributes to professional discussions, educational institutions, industry events, workshops, and panel conversations.
Her speaking engagements are especially relevant for educational institutions, founder forums, women-led leadership platforms, brand events, marketing panels, workplace culture discussions, and innovation-led conferences.
Key Speaking Areas
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Women in Leadership
Brand Building & Growth
Integrated Brand Strategy
Consumer & Generational Insights
Psychology of Behaviour
Entrepreneurship & Success Building
Advertising & Cultural Relevance
Globalisation & Indian Brands
Selling Indian Brands Globally
Workplace Bias & Gender Dynamics
Cognitive Creativity & Meaningful Play
Mental Wellness Through Gamification
Beyond Work
Creativity Beyond Business
Beyond her professional pursuits, Hazel is deeply engaged with art, writing, theatre, travel, puzzles, research, and creative experimentation.
Through her artistic identity, The Maze of Haze, she explores storytelling, abstraction, self-expression, and the limitless possibilities of creative thought.
This creative lens continues to influence the way she approaches strategy, innovation, leadership, and problem-solving.
Let's Start a Meaningful
Conversation
Whether you're looking for a speaker, panelist, mentor, collaborator, or professional insight, Hazel welcomes opportunities that inspire growth, learning, creativity, and innovation.